The Work Shop
In the spring of 2020, in an effort to become the go-to experts on sharpening, Work Sharp decided to start a YouTube series focused on sharpening education. My role was to produce the content from start to finish. This included:
helping create a roadmap of content
helping script/outline each video
setting up camera equipment and shooting each episode
all post production (editing, mograph, sound design, color grading)
breaking down long form content into high-impact short form video
thumbnail creation
Client
Work Sharp
Year
2020-2023
132+
Videos created
14 million
Total views
37K
subscriptions added
54 million
impressions made
600K
hours watched
Thumbnail Design
Youtube thumbnail design is really tricky. You only get a split-second of the viewer’s attention, so it needs to make an impact. The Work Shop thumbnails needed to include a headline and sub headline, branding, and impactful imagery.
Animation
Along with every episode needing specific on screen graphics, the original idea for the Work Shop was to be a variety show with specific segments throughout each episode. Below are a few of the transition animations I made to move viewers from one segment to the next.
Video Editing
My main responsibility week in and week out was to take the raw video and turn, what sometimes was hours of footage, into a compelling, informative, and concise video.
To see all the videos I’ve created for Work Sharp, follow this link.